The water shop project Gujarat, India


Started July 2014, we installed 10 fully automated water shops  in small villages in Gujarat, India.. Normally people living in these villages drink poor quality brackish water, but these water shops produce fresh purified drinking water increasing the wellbeing and health of the people significantly.

People pay a small sum for the tapped water using a debit card. That makes payment easy and cheap as villagers pay ½ eurocent per liter purified water.  For them it is the first time that fresh water becomes available 24 hours a day at prices that are well affordable, given the fact that a cup of tea costs about 7 eurocent.

Financial sustainable model

One of the unique features of the water shop concept is the fact that the water shop is operated on a fully financial sustainable basis. The initial investments  for setting up the shop are repaid within 5 years out of revenues generated with the sales of the water. The income is also sufficient to provide  cash for regular operations and maintenance of the system.

Revolving water fund

All investments are regained in 5 years’ time after which the initial investment is again available for reinvestment in a new water shop making this solution the first true revolving water fund opportunity.

Short term goal: scaling up from 10 to 200 water shops

After setting up the first 10 water shops in 2014 is it our goal to scale the system up to 200 water shops in 2 years’ time.

Opportunities for private investors to partner in the water shop project

If you are interested to support the water shop initiative setting up 200 shops in 2 years’ time, for instance by providing a loan for the set up  a water shop, please let us know and we will sent you details including the financial arrangements.

The project partners

The project is executed in close partnership with the Dutch NGO Cordaid and Indian partners who are supporting us both in operations/maintenance of the shops  with the local distribution of the water within the villages. In the villages we work with local entrepreneurs playing an essential role in creating awareness among the people and providing the essential local support.


The water shop project Gujarat, India

The water shop project Gujarat, India

The water shop project Gujarat, India